% of visitors that sign up for a Webflow account.
% of new users that create a new site.
% of new users who are active over 1, 5, 15, & 30min
% of new users that open up the Designer again.
% of Free users that upgrade to Personal/Pro/Team.
% of users (Free and Pro) who add hosting to their projects.
% of users on paid plans who add hosting to their projects.
How many users upgrade then export.
How many paying users come back to open Designer.
How many paying users cancel plan then eventually re-upgrade
Conversion to purchase a template after viewing template
# of template purchases over the last year
Click on the conversion rate button between graphs to see how the rate has changes over time.
